We were asked by GoDaddy to drive sign-ups by creating influencer-led content which highlights the stories of real GoDaddy customers in a dramatic and engaging way.

We approached them with an idea called “The Scale” where our influencer would ask our customer a series of questions relating to their business and they would answer with either “Yes, No, Maybe”. With the go ahead from GoDaddy we then had two weeks from concept to shoot day (in the height of a pandemic).

We managed to secure Jamal Edwards MBE as our influencer and Tommo, the owner of Skuna boats. From there we had one day to shoot and 1 week to edit to final delivery.

We created a 4 minute version which is featured on GoDaddy’s website, and then several cut downs for social.