We officially partnered with Icon House, one of TikTok’s creator houses, setting them weekly challenges to create content, based on trends, promoting the latest offerings from O2.

Think the O2 launching in Fortnite, free Gregs on Priority, to new device launches. Using a well-established TikTok house meant we automatically pulled in huge reach on our videos, while using our creators’ expertise in creating relevant content that people want to engage with.

We were asked by GoDaddy to drive sign-ups by creating influencer-led content which highlights the stories of real GoDaddy customers in a dramatic and engaging way.

We approached them with an idea called “The Scale” where our influencer would ask our customer a series of questions relating to their business and they would answer with either “Yes, No, Maybe”. With the go ahead from GoDaddy we then had two weeks from concept to shoot day (in the height of a pandemic).

We managed to secure Jamal Edwards MBE as our influencer and Tommo, the owner of Skuna boats. From there we had one day to shoot and 1 week to edit to final delivery.

We created a 4 minute version which is featured on GoDaddy’s website, and then several cut downs for social.

Creating social content for Starbucks UK as well as other regions. Reacting to cultural moments and being apart of conversations that Starbucks are relevant in.

We created a studio model, where 3 of us work collaboratively to come up with a range of ideas that respond to what is going on in the world. Such as viral trends, sounds and conversations. Our aim was to create as much conversation as possible and to create Starbucks as a relatable of trend brand.

As Lidl was one of the 2018 World Cup sponsors, we decided to create the flags for each team who made it to the final 16. Each flag was made out of either fruit or veg, sold in Lidl stores.

For some of the flags we had to get slightly inventive in order to create the finer details. The shoot lasted two days, and we were working as the final scores came in as to what teams made the final 16. We had initially planned out all 32 flags before production. The flags were then used of Lidl’s Facebook page for a poll, asking Lidl customers who they thought would win each match.

Involvement in project: Art Director /Photo Retoucher.

I worked on creating social assets for Co-op funeralcare. The brief was to create content for a chunk of the year, during this period I created ideas for Mother's Day, Valentines Day and also a series idea that would help translate how people are feeling. What they might say might actually mean something else. All content went on the Co-op funeralcare facebook page.

The brief here was to create video assets for amazon as well as social videos to promote Protexin gut chews for dogs. We created a collection of fun and engaging animations using text and the images of our dogs, who are essentially the brand ambassadors.

I worked on shooting content for various shoots that the agency was working on. I came in to create behind the scenes content that would feature on our agency social channels as well as for the client.

GET: Nationwide members who face uncertainty on day-to-day financial issues

TO: Feel like their uncertainties and queries are being addressed by Nationwide; that they have the information they need to go about their financial day-to-day and as a result are able to self-serve more effectively.

BY: Creating simple, visual how-to guides and updates to answer some of the most frequent queries that have arisen as a result of COVID-19

We created a series of videos to show how O2 helped small to medium business owners during different periods of the business.

We interviewed four different businesses asking them a series of questions, whilst also getting them to build something that reflected how they had to become flexible during difficult times.

We created this for Youtube, Instagram as well as various different websites.

You can read more here: LINK

This is #MaybeBaby, a campaign supporting young women with arthritis and psoriasis who may experience a loss of identity following their diagnosis. You need to know you can have the future you dream of – travel where you want to go, work in the job you love, have the relationships you deserve, or become the mum you always wanted to be.

For this campaign I worked on the concept, and I teamed up with a Copywriter and an illustration/animation studio on the creation of the final piece.

At Comedy Central I worked predominantly on the designs for the Snapchat Discover platform. I would create daily animations to support news articles going out that day. As well as a weekly series of other content stories. The designs had to be quick and engaging in order to get the viewer to swipe up and read the article. You were tasked with getting people to swipe up within a few seconds. These are a few of those designs.

These are a sequence of animations that I created for MTV’s Instagram stories. For these briefs you were given a topic and you had the freedom to create whatever you want… within reason.

The brief I received was for the word Space, and I created a series of 7 animations based off of weird facts about space.

Not bragging but these were completed within a 4 hour time frame under the extreme pressure of hoovering Creative leads and Editors. They were to wrong along side an article featured on the MTV UK website.

Software used: Photoshop, Illustrator, After Effects.

DISCLOSURE: Copy created by myself with the help of some dude on Wikipedia.

Brief: To create excitement around Lidl’s new Easter range.

Solution: We created various posts that showcased Lidl’s Easter range. One of them being a canvas ad, taking inspiration from Alice in Wonderland. You are taken on a journey to find Rusty the Rabbit. Along the way you are introduced to a number of Lidl’s products.

These are some of the designs for the MTV Brand new event that happens every year, The campaign runs for a few months, in that time we create graphics to promote the new talent across social media. It is an online voting campaign where people vote for their favourite artist on twitter. On the MTV site there is a custom page with the leader board where the public can view who is in the lead. These are some of the designs for 2016 and 2017. 

BRIEF: Leverage Snapchat’s core ad products to educate and drive action against one of the aforementioned focus areas, with the ultimate goal of making a positive impact amongst minority groups.

Campaign: Quantifiable change that positively impacts minority communities in your region Platform: A campaign that showcases creativity across multiple Snapchat ad formats