We officially partnered with Icon House, one of TikTok’s creator houses, setting them weekly challenges to create content, based on trends, promoting the latest offerings from O2.

Think the O2 launching in Fortnite, free Gregs on Priority, to new device launches. Using a well-established TikTok house meant we automatically pulled in huge reach on our videos, while using our creators’ expertise in creating relevant content that people want to engage with.