As Lidl was one of the 2018 World Cup sponsors, we decided to create the flags for each team who made it to the final 16. Each flag was made out of either fruit or veg, sold in Lidl stores.

For some of the flags we had to get slightly inventive in order to create the finer details. The shoot lasted two days, and we were working as the final scores came in as to what teams made the final 16. We had initially planned out all 32 flags before production. The flags were then used of Lidl’s Facebook page for a poll, asking Lidl customers who they thought would win each match.

Involvement in project: Art Director /Photo Retoucher.